Seasonal ranges are a huge sales driver in Q4, from festive drinks to gift-ready cosmetics. But a seasonal promotion can fall flat if the label isn’t up to the job. Here are five ways to make your limited editions stand out.
1. Use Premium Finishes for Gifting Appeal
Foils, embossing, and soft-touch varnishes add a gift-like feel that elevates shelf perception.
2. Keep Core Compliance Intact
Even if the design changes, allergen declarations, batch codes, and safety info remain mandatory. Never sacrifice clarity for creativity.
3. Plan for Short Runs
Seasonal products don’t always need huge volumes. Digital printing makes smaller, high-quality runs cost-effective.
4. Highlight Promotions Clearly
Coupons, QR codes, or peel-and-reveal panels are perfect for festive campaigns, but they must be durable and user-friendly.
5. Proof Under Real Lighting
Holiday designs often rely on metallics and contrasts. Always test under retail lighting to ensure the effect works.
The right label makes seasonal editions more desirable and ensures they comply and perform. At NSD, we specialise in short-run, high-impact seasonal labels that protect your brand. Plus, we have in-house designers who would be more than happy to work with you towards your next seasonal release!
